The Enterprise''s memory simms property-casualty assets reached simms $24.7 billion. surplus for policyholder protection increased 13% in 1998 and reached $10.6 billion, ranking nationwide fifth in surplus among u.s. property-casualty insurers. at the end of 1998, total enterprise memory simms assets, simms including life and annuity, were $98.3 billion, an increase of 18% over memory 1997 results.

communication process. after sorting through the marketing objectives, choose the best ideas and the language simms that might be used to "speak" to the consumer. try to match the ideas and the language with the identified marketing objectives. what ideas and language meets what objective? memory having previously ranked the marketing simms objectives in order of importance, you already have a system for evaluating ideas and language. memory don''t let too many ideas, themes, or words convolute the entire advertisement. three to five words within a space of 20''x20'' works best. size is key to the content of the simms sign. the same goes for the other "languages" of signs. you probably don''t want to mix too many media, too many colors, or too many textures. attraction is the most important step in the process. to attract, the attention of the consumer must be seized-and held. once someone notices the sign, part of this process is achieved. however, the concern is with getting the attention of the targeted customer. this is when strategy decisions can get tricky. ploys such as quirky cartoons, bright lights, or loud colors can interrupt memory the simms gaze of any passerby. it''s a matter of selecting a visual scheme that will grab the targeted product market. next it should