Nationwide Mutual, a member of the Nationwide Insurance Enterprise, purchased TIG Countrywide and TIG''s EXTERNAL personal lines independent FLOPPY agent operation, based in Battle Creek, Mich., last January. The operation temporarily had been called Countrywide until a new name could be chosen. Crabtree explained DRIVES that a permanent name change had been contemplated to eliminate the former connection with TIG Holdings.

Databases are optimized to search for exact words and phrases, and they tend to respond very slowly otherwise. So if EXTERNAL a searcher FLOPPY wants to find "sheepskin" or "shearling" in the same search, databases will tend to do two searches DRIVES and then merge the results. Full text indexes are designed to store these words together, so a search engine can perform EXTERNAL these kinds of searches efficiently and return quickly. In addition to the time, searching databases requires additional back-end and server resources. By storing a search index on a separate FLOPPY server and searching that rather than the live data, a text search DRIVES engine can perform queries EXTERNAL without additional demands on the database itself.

language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your FLOPPY desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why DRIVES and EXTERNAL do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." FLOPPY The content of the sign cannot DRIVES just boast its product; EXTERNAL it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visua FLOPPY and DRIVES.